How I gained Clarity & Direction for My Blog with Russell Brunson’s Traffic Secrets

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Tracking PixelDisclaimer: I received a FREE copy of Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers by Russell Brunson as part of a collaboration in exchange for my honest review. All thoughts and opinions are my own. For more information, please visit my disclosures page.

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As you know, I love to provide resources to all the parents that read my blog. Since some of you own businesses and blog, I wanted to share about a challenge I just completed based on the book Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers by Russell Brunson. The knowledge I gained from this book is helping me plan as I go forward into some new directions with what I am doing as a blogger and business owner!

So Who Is Russell Brunson?

Before I share my experience, I want to share a bit about Russell Brunson for those who don’t know about him. Russell Brunson is the CEO of a $100M software company called ClickFunnels. In 2014, Russell and partner Todd Dickerson launched ClickFunnels, which became the fastest-growing non-venture backed software company in the world. He has taken his knowledge and used it in writing books and is a best selling author. Also, he built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books, and popularized the concept of sales funnels. Let’s just say he is someone who knows what he is doing!

Traffic Secrets is his newest book. It reveals the classic and foundational direct marketing techniques that puts you in front of new trends. Through this book, you will see opportunities that are invisible to everyone else. Russell Brunson also shows how to master evergreen traffic strategies in order to funnel customers and followers to your website.

Sharing my thoughts about Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers by Russell Brunson

 

What I learned from Traffic Secrets

When I first got information about this opportunity, I was intrigued. I have been blogging for 10 years now and write two very different blogs. Also, I am getting ready to re-launch a boutique later this year. Even though I have blogged a long time, I took a break because of health reasons. I dove back into blogging and social media as soon as I could. However, I sometimes feel I lack direction and am spinning my wheels. As I wish to make this my career, I definitely need to get some clarity and soon!

Who are my Dream Customers?

Traffic Secrets asks the questions: Who are your dream customers and where are they? In my case, as a blogger, customers equal my followers. Who are my dream followers anyways? I sort of know this question. However, this made me put a little more thought into who my followers are as people and what do they want from reading my blog.

The exercises for these questions made me look at what my followers are reading, the types of pages they follow, and what podcasts they listen to. This is all information that I haven’t put as much though lately. As I started thinking about that, I started asking my audience questions. I wanted to make sure I am giving them the information they want from my blogs.

In his new book Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers, entrepreneur Russell Brunson reveals the classic and foundational direct marketing techniques that will allow you to be at the front of new trends and see opportunities that are invisible to everyone else

My Hook, My Story, My Offer

These concepts were the most important lessons for me in this book. The content I provide here is meant to help parents and homeschool families. Before I got sick, I prided myself on connecting with my followers based on my personal stories. Those stories were meant to provide common threads, that feeling of not being alone.

As I started blogging and doing social media again, I lost some of that. I got caught up in seo, follower counts, and trying to get back to the place I was before I got sick. However, in doing that, I have taken out a big part of what makes my blogs different: my story. I still have great hooks and offer great content in providing reviews, crafts, and printables that all of you can use. However, I have lost a lot of that personal touch that many of my followers were used to seeing.

I did some experimenting this past month on social media with some of my posts. I asked questions. Plus, I shared stories. Do you know what I found? I found a great response to THAT content! With that in mind, it provided me with knowledge of what I need to do going forward. Memes are fun and all, but it isn’t what gets me blog views.

Writing about my dream customers as part of Sharing my thoughts about Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers by Russell Brunson

Closing Thoughts

The book Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers by Russell Brunson has given me a lot of information to explore. As a blogger and a business owner, implementing what I have learned will only make what I do better. If you are a blogger or business owner, I definitely recommend clicking my link and snagging a  FREE copy for yourself.  I am a firm believer that in order to get better at what you do, you must always keep learning.

I want to close by saying thank you to everyone who has followed me all of these years. Also, what would you like to see me discuss more in future blog posts?

Also, don’t forget to follow me on social media and subscribe to the blog at the bottom or side of the page (depending on whether you are using a desktop or mobile device).

 

Tracking PixelDisclaimer: I received a FREE copy of Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers by Russell Brunson as part of a collaboration in exchange for my honest review. All thoughts and opinions are my own. For more information, please visit my disclosures page.

 

 

 

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7 Comments

  1. Tangie Seals
    June 26, 2020 at 4:08 am

    I enjoyed the Traffic Secrets book also! I never really understood the importance of using my story to draw in followers/customers, but it was probably one of the most valuable pieces of info that I learned from the book. I was also a Twitter newbie when the challenge began and I was actually able to grow a small following thanks to the tips from the book.

  2. Anitra
    June 27, 2020 at 1:35 am

    There were so many great takeaways from this book! It really helped me narrow down things for my blog as well!

  3. Paris Chanel
    June 27, 2020 at 7:31 am

    I totally get the lacking direction part. I have felt this way all too often. Traffic Secrets most definitely helped me to fine-tune where I wanted to take my blog and who I wanted my audience to consist of.

  4. Pia
    June 27, 2020 at 2:47 pm

    I’ve tried
    I love this book! Such a great recommendation.

  5. Natasha
    June 29, 2020 at 6:44 am

    Such a great post! Love the hook, and story share…thanks for the tips

  6. Barrie
    June 30, 2020 at 5:19 pm

    I don’t have a website but this sounds like a good book! Good for bloggers!

  7. Debbie P
    July 1, 2020 at 2:11 am

    This sounds like a very interesting book!

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