When I began my children's party planning business over 10 years ago, it felt more like an adventure than anything else. Before that point, I had done a few MLMs, where there was someone above me guiding me to help me make sales and connect with customers. When I took the plunge to go out on my own, it was just me. Social Media was developing more, and things changed very quickly in the way that people marketed and grew their business. While I took a step back from the party planning business, I have been working on growing my brand as a blogger working with brands. I also help small businesses navigate social media and develop their own brands. It can be very rewarding, but it can also be very frustrating at times. I thought I would take a moment today to talk ways to gain and keep your customers that have worked for me.