Simple tips to help build and retain customers

When I began my children’s party planning business over 10 years ago, it felt more like an adventure than anything else. Before that point, I had done a few MLMs, where there was someone above me guiding me to help me make sales and connect with customers. When I took the plunge to go out on my own, it was just me. Social Media was developing more, and things changed very quickly in the way that people marketed and grew their business. While I took a step back from the party planning business, I have been working on growing my brand as a blogger working with brands. I also help small businesses navigate social media and develop their own brands. It can be very rewarding, but it can also be very frustrating at times. I thought I would take a moment today to talk ways to gain and keep your customers that have worked for me.

Pregnancy tests are just not funny

April Fool’s Day is a day of elaborate jokes and pranking. Heck, I have participated in my fair share of fairly epic pranks. However, there is one “joke” that gets pulled year after year, and it is never funny. That “joke” in question is a fake pregnancy announcement. I use “joke” loosely in the above …

Guide to Getting Started in Social Media- Facebook Giveaways

Guide to Getting Started in Social Media- Facebook Giveaways

Facebook changes their rules frequently about what you can and cannot do as a page owner. They change their algorithms as well, and just when you think you have it all figured out, they change it again! It’s frustrating to create a page, constantly create content for it, and then find out that only a handful of your followers have even seen it. You might be tempted to run a contest on your page to get more “likes” or traffic to your page in hopes that it will translate into page views for your website or blog. However, those contests violate the new terms of Facebook that rolled out in the fall of 2014 and running a contest like that could get your page removed.